Current Book Projects

The first edition of his textbook, Strategic Communication: A Visual and Practical Guide will be available during the 2025-26 academic year through Kendall Hunt Publishing. The textbook provides instruction for: designing and implementing advertising, public relations, and branding campaigns; developing effective media strategies and messages; and adapting to changes to media technologies and cultural life. As the book's author and designer, Adam is creating a unique educational resources for today's students that invites them to explore information visually through multiple learning styles rather than rely simply on textual explanation and traditional reading formats.

He is also writing an academic/popular crossover book on advertising fraud and emerging technologies titled, Scam Likely: Learning to Trust in the Coming Age of Media Deception, which tells entertaining stories of high profile fraud cases while offering lessons for the public to protect themselves against scams they will likely encounter as artificial intelligence automates more and more aspects of media content production and distribution in the coming years.