Searching Consumers

The Narrative

Digital You

Articles and References

Narrative and Site Created by:
Adam Richard Rottinghaus
North Carolina State University
College of Humanities and Social Sciences: Communication Dept.
December 2007

Google Articles and Links

Google: Model or False Idol?

As Its Stock Tops $600, Google Faces Growing Risks

Google's Brin sees no reason Doubleclick deal won't close in 2008

Google Gets Undue Credit for Ad Conversions

Google Offers Remedies to Win EU DoubleClick Backing

Google: The search is on

Google maneuvers for DoubleClick approval

Google's march to advertising domination

Fox: $1 billion Search Deal with Google

Google/OpenSocial vs. Microsoft/Facebook

Will Facebook, MySpace and other social-networking sites transform advertising?

Google’s New Media advertising: Get Hip or Get Left Behind

The Web: Some antics

Playing tag

Inside the Googleplex

 

Google Print

Google takes ad sales to print

Can Google go glossy?

 

Android links

Google to enter mobile phone market with software

What Google Phone Means To Cell Users

Google Plans Mobile-Phone Operating System to Expand Beyond Web

Will Google Crush The iPhone?

Google Has Even Bigger Plans for Mobile Phones

Why Google Adwords is like the stock market


Google TV

Google to purchase Nielsen TV info

How Many Site Hits? Depends Who’s Counting

Google, Nielsen to track TV ad audiences

Google strikes deal with Nielsen on TV ad data

 

Blogs

Google's Official Blog

Google's Flawed Interruption Media Strategy

John Battelle's blog - Searchblog

Henry Jenkins Blog - Confessions of an aca/fan: The official blog of Henry Jenkins

 

References

Boles, Corey and Crittenden, Michael, (2007, September 28).
Google Searches for Deal Support. Wall Street Journal, p. B5.

Garfield, B. (2005)
THE CHAOS SCENARIO. (Cover story). Advertising Age, 76(14), 1-1.

Battlelle, John (2005).
The Search, How google and its rivals rewrote the rules of business and transformed our culture, USA by Portfolio a member of the Penguin Group

Helft, Miquel, (2007, October 19).
Google's Strong Quarter Widens Gap With Rivals. New York Times.

Helft, Miquel, (2007, October 9).
Google to Put YouTube Videos on Its Ad network. New York Times.

Jenkins, Henry (2006).
Convergence culture, where old and media collide, New York, New York University Press

Schor and Holt, et all. (2000).
The Consumer Society Reader; New York, New York, The New Press

Story, Lousie, (2007, October 22).
How Many Site Hits? Depends on Who's Counting. New York Times.

Vranica, Suzanne, (2007, September 19).
Google Hires Ad-Agency Liaison. Wall Street Journal, p. B3.

Vise, David A., Malseed, Mark (2007)
The Google Story: Inside the Hottest Business, Media and Technology of Our Time. Bantam Dell.